Articles

The basics of writing site content

.shadow css classEvery part of your website says something about your company, from the visuals of your brand to the quality of the programming functionality. The information you present is an important opportunity to expand on first impressions and let potential clients know what you have to offer them.

Writing marketing content is a time-consuming prospect, and getting your message just right adds to the challenge. Many a website has stalled at the content stage because you are too busy running your business to take time out to write about it.

We understand this dilemma and our web content writing services are here to help. We can catch people's attention while staying true to your voice. Working with us on your content has an added benefit. Writing for the web means you have a new audience, beyond your target market. Search engines read your content too and they grade it based on a variety of factors like keyword density and tone. We can help you ensure you're scoring high search engine points with content that will impress both clients and search engines.

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Our writers will work with you to understand your business and your message. That generally means a reasonably indepth research into your organisation's model, so that we effectively become semi-expert in your field.  If we don't understand your field, we wouldn't be in a position to write about it.  

Our services include creating original content, copy editing for SEO and proofreading your company’s existing website text.

Let us help you build your brand with quality, web-friendly content.

 

 

 

Web Design

.shadow css classDesign is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages.

Web design has many elements, the main ones being:

Layout
Colour
Graphics
Fonts
Content
Navigation
Multimedia
Compatibility
Technology
Interactive

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Unless the elements are brought together in a cohesive manner, the resulting sites look amateurish and convey this message to potential customers. Even worse is conveying a message that your business is bogus and untrustworthy. 

We provide professional sites which build confidence with customers, and we also ensure compliance with statutory disclosure obligations.

 

 

 

Content Management System

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Websites fall into two general categories.

"Hard Coded" static sites which are usually around 4 or 5 pages, and are intended to deliver constant content in an attractive manner. These are great for tradesmen e.g. plumber who wishes to advertise what services they provide, what their terms and conditions are, and how to contact them.

Web Content Management Systems facilitate the creation, management and delivery of information (content and documents), and are for much larger sites which convery details that are updated on an ongoing basis, such as news/blog items.

The former is easier to set up but difficult to amend, the latter is more time consuming to set up, but easily updated.

There are a wide range of systems available, and most have third party addons, to allow for more eye candy and more functionalities. They also allow user registration, so that you can control who can access restriced arts of your site. Perhaps a customer downloading their customer statement, but without access to any other customers records.

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We have extensive experience of Joomla, Wordpress & Drupal which would be the most common non proprietary systems, and depending on your needs we would be happy to recommend which system lends itself better to your business needs.  

Using house building as a metaphor, you pick your location, choose the general house setup such as number of rooms, bungalow etc.. We act as the architect who is instrumental in the planning phase, discusses what your future needs may be, specify the building materials, and deal with any consents required. The architect oversees the process from conception through handover, and ensures that any snagging is attended to promptly.

We are good architects and will future proof your site, so that in the longer term, as your needs expand and evolve, you will minimise the cost of representing your online presence.

 

Search Engine Optimisation

.shadow css class Search Engine Optimisation is the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine..

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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So how do you make your site the kind of site the search engines will show in search results? Simple: Great Content + Quality Links = Search Engine Success!

Different site types require different optimisation strategies. There is No "one size fits all" method. A shop site would require different practices from a tradesman's site.

We have extensive experience in all recognised SEO techniques, and that experience can make the difference between having a site with high visitor traffic and a site that although bountiful in content, ends up a lame duck.

 

 

Site Rental

.shadow css classIf you are a new business and unsure of the direction it may take, it is likely that you will be hesitant in investing in a website, as it would require updating in the short term. When coupled with new businesses having tight budgets, this unwillingness to spend on a website is understandable.

The downside is that you feel guilty in not having an online presence, and have self doubts that lack of presence may be detrimental to your business and restrict growth. You want potential customers to find you, but don't want to tie up your capital on speculation.

As a progressive forward thinking agency, we are pleased to offer a "site rental" service. Instead of paying for a website up front, we are happy to show faith in your abilities to succeed, by not charging upfront design costs, and allowing you to rent the site until such time as you are established and have found your business requirements. This is a No Obligation service, and we do not tie you into fixed rental periods. It is a flexible arrangement to allow you greater choice and we share the risk with you.

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The most common application of this type of arrangement would be for an aesthetically pleasing static site to be published online to allow basic functionality and information display. Down the line, when you know what services are more attractive to customers, and what customer type you attract, the site can be replaced, based on your revised business model, to showcase your strengths.

Although primarily aimed at new businesses, we can offer this facility to existing businesses and organsations who wish to avoid capital outlay for their internet presence.

Pricing is dependent on requirements, but generally £10 - £15 per month.

 

 

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