Search Engine Optimisation
Search Engine Optimisation is the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine..
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
So how do you make your site the kind of site the search engines will show in search results? Simple: Great Content + Quality Links = Search Engine Success!
Different site types require different optimisation strategies. There is No "one size fits all" method. A shop site would require different practices from a tradesman's site.
We have extensive experience in all recognised SEO techniques, and that experience can make the difference between having a site with high visitor traffic and a site that although bountiful in content, ends up a lame duck.