Articles

Direct Marketing

.shadow css classIn addition to an internet presence, any business wishing to increase sales should consider other forms of marketing and promotion. Depending on your business, this can often involve direct marketing through distribution of flyers either to homes, to businesses, geographical or targetted.

With the advent of the internet, consumers have more choices open to them, so direct marketing has evolved into a sophisticated industry. However, for small local businesses, the best marketing tool is word of mouth, but this needs some initial marketing to kickstart it.

The most cost effective method of generating trade in a specific locality is to have quality informative flyers designed and distributed. Although research shows a low response rate with flyers, this enquiry rate can be increased dramatically by embossing them with a call to action. Examples are discount offers, or competition prizes. This can mean the difference between a phone call, and the flyer being consigned to the dustbin.

This provides your business with a valuable direct point of contact from which to convert to sales.

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The flyers need to be visually appealing and professional, and with our inhouse designers, we can produce attractive stationery, and assist you in the message and offer you wish to convey to the recipients.

We work closely with a local printer to ensure your flyers are proof read, and printed at a competitive cost. 

Depending on quantities and target audience, we can arrange for distribution either through Royal Mail, or through reliable distributors, and we audit the distribution process to ensure that they have actually been delivered.

 

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